Writings of Brian Lee Beshore

Why is Managing Returns Important? Returns can have a significant impact on your ROI (return on investment) if you do not manage them efficiently. As of August 2024, the average eCommerce return rate was 26.4%, according to CapitalOne Research . Customers returned $248 billion in online sales in 2023.  In this post, you will learn ways to manage returns efficiently while maintaining profitability and also how to turn this into a winning situation for your eCommerce company. How a company manages its returns immediately affects its relationship with its customers and can determine whether they become repeat customers or go somewhere else to buy. This is why customers return time and time again to companies like Amazon; because of their transparent return policies and strict adherence to them. How Returns Affect ROI Obviously you are looking at the profit lost on the item being immediately returned but you must also factor in all other related expenses such as return shipping, proces...